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Decentraland (MANA) is a pioneering decentralized virtual world platform built on the Ethereum blockchain, empowering users to create, experience, and monetize content and applications within a user-owned digital realm. Its primary purpose is to establish a persistent, shared, and open virtual environment where digital real estate (LAND NFTs) and in-world assets are verifiably owned and controlled by participants, not a central entity. The core technology leverages smart contracts for LAND ownership (ERC-721 tokens) and its native currency, MANA (an ERC-20 utility token), fostering a robust on-chain economy and a truly decentralized network for its metaverse.
The MANA token is integral to the Decentraland ecosystem. It serves as the medium of exchange for acquiring LAND parcels, virtual goods, wearables for avatars, and accessing various in-world services and experiences. Beyond its transactional utility, MANA also functions as a governance token, granting holders voting rights within the Decentraland DAO (Decentralized Autonomous Organization). This allows the community to influence key decisions regarding platform policies, development grants, and the allocation of resources. As a foundational Web3 infrastructure project, Decentraland is a key player in the burgeoning creator economy and the evolution of immersive social gaming and virtual reality experiences, all secured by blockchain technology and cryptographic security.