Purchase Basic Attention Token (BAT) with Peruvian Sol (PEN) easily at Switchere and benefit from fast, secure transactions.
Basic Attention Token (BAT) is a digital advertising token built on the Ethereum blockchain, designed to revolutionize the digital advertising landscape through its integration with the privacy-focused Brave browser. The project aims to solve inefficiencies and privacy concerns prevalent in traditional online advertising by fairly rewarding users for their attention, while offering advertisers better returns and publishers a more equitable revenue share. BAT creates a transparent and decentralized advertising exchange, leveraging blockchain technology to connect advertisers, publishers, and users directly. This system improves ad targeting efficacy through on-device machine learning without compromising user data, a key differentiator from conventional ad platforms.
The core technology involves the Brave browser, which blocks invasive ads and trackers by default. Users who opt-in to view privacy-respecting Brave Ads are compensated with BAT tokens. These tokens can then be used to tip content creators and publishers, access premium content, or be exchanged for other digital assets. For advertisers, BAT serves as the payment currency for ad campaigns, ensuring their budget is spent on verified user attention. As an ERC-20 utility token, BAT’s tokenomics are central to its ecosystem, facilitating a novel attention-based economy. It represents a significant effort to establish a more ethical and efficient model for digital advertising within the burgeoning Web3 infrastructure, making the advertising experience less intrusive and more rewarding for all participants.
To purchase BAT with PEN, you typically use a cryptocurrency exchange that acts as a fiat on-ramp for the Peruvian Sol. The process involves creating an account, completing KYC/AML verification, and depositing PEN via supported methods like local bank transfers. Once your PEN is on the exchange, you can place an order on the BAT/PEN trading pair. Since BAT is an ERC-20 token, after the purchase, it's recommended to move it to a personal digital wallet that supports the Ethereum blockchain for secure storage.
When conducting a PEN to BAT transaction, prioritize using a well-regulated cryptocurrency exchange that has a strong track record. Always enable two-factor authentication (2FA) on your account for an extra layer of security. After your purchase, for secure trading and holding, transfer your BAT from the exchange to a non-custodial digital wallet where you control the private keys. This minimizes the risk of loss from exchange-related security breaches and gives you full sovereignty over your digital assets.
A PEN to BAT transaction involves several potential fees. First, depositing Peruvian Sol (PEN) onto an exchange might incur a fee depending on your payment method. Second, the exchange will charge a trading fee (a small percentage) for executing the buy order. Finally, when you withdraw your BAT to a personal digital wallet, you must pay a network fee, known as 'gas', on the Ethereum blockchain. This gas fee varies based on network congestion and is paid to miners/validators for processing the blockchain transaction.
The core utility of Basic Attention Token (BAT) is to power a new digital advertising platform built on the Ethereum blockchain, primarily through the Brave browser. Users are rewarded with BAT for viewing privacy-preserving ads. They can then tip these tokens to content creators and publishers, fostering a new creator economy. Converting PEN to BAT allows individuals to participate directly in this ecosystem, support creators, and engage with a novel model for user attention monetization.
No, you do not need the Brave browser to hold or trade BAT. While the Brave Rewards program is the primary use-case for BAT, the token itself is an ERC-20 standard token on the Ethereum blockchain. You can buy, sell, and trade BAT on any cryptocurrency exchange that lists it, using its order book and liquidity. Your BAT can be stored in any digital wallet compatible with ERC-20 tokens, completely independent of the Brave browser.
Acquiring BAT with a local fiat currency like the Peruvian Sol (PEN) serves as a direct gateway for South American users and content creators to enter a global, decentralized digital advertising ecosystem. It allows them to participate in the Brave Rewards program, either by earning tokens for their attention or receiving tips from a worldwide audience. This bypasses traditional, often geographically-limited, advertising revenue models and fosters a new creator economy on the permissionless Ethereum blockchain.