Purchase Basic Attention Token (BAT) with Indian Rupee (INR) easily at Switchere and benefit from fast, secure transactions.
Basic Attention Token (BAT) is a digital advertising token built on the Ethereum blockchain, designed to revolutionize the digital advertising landscape through its integration with the privacy-focused Brave browser. The project aims to solve inefficiencies and privacy concerns prevalent in traditional online advertising by fairly rewarding users for their attention, while offering advertisers better returns and publishers a more equitable revenue share. BAT creates a transparent and decentralized advertising exchange, leveraging blockchain technology to connect advertisers, publishers, and users directly. This system improves ad targeting efficacy through on-device machine learning without compromising user data, a key differentiator from conventional ad platforms.
The core technology involves the Brave browser, which blocks invasive ads and trackers by default. Users who opt-in to view privacy-respecting Brave Ads are compensated with BAT tokens. These tokens can then be used to tip content creators and publishers, access premium content, or be exchanged for other digital assets. For advertisers, BAT serves as the payment currency for ad campaigns, ensuring their budget is spent on verified user attention. As an ERC-20 utility token, BAT’s tokenomics are central to its ecosystem, facilitating a novel attention-based economy. It represents a significant effort to establish a more ethical and efficient model for digital advertising within the burgeoning Web3 infrastructure, making the advertising experience less intrusive and more rewarding for all participants.
The most common method to acquire BAT with INR is through a centralized cryptocurrency exchange that serves the Indian market. These platforms act as a fiat on-ramp, typically allowing users to deposit INR via Unified Payments Interface (UPI), NEFT/RTGS bank transfers, or IMPS. After completing the mandatory KYC/AML verification, you can place an order for BAT on the INR/BAT order book, converting your rupees directly into the digital asset.
Since BAT operates on the Ethereum blockchain as an ERC-20 token, any withdrawal from an exchange to a private digital wallet (like Brave's native wallet or MetaMask) is a blockchain transaction. This means you will incur a network fee, known as a 'gas fee', paid in ETH. It's crucial to ensure your receiving wallet is ERC-20 compatible to securely store your Basic Attention Token.
For maximum security, you should transfer your BAT from the exchange to a wallet where you control the private keys. Options include the native Brave Wallet integrated into the browser, other software wallets like MetaMask, or for significant holdings, a hardware wallet (cold storage). Self-custody ensures that you, and only you, have full control over your digital asset, protecting it from exchange-related risks.
Basic Attention Token (BAT) is an ERC-20 utility token that powers a new blockchain-based digital advertising platform on the privacy-focused Brave browser. Its core utility is to tokenize user attention. Users can earn BAT through Brave Rewards for viewing privacy-respecting ads, and then use the token to tip content creators and publishers, or for other premium services. This creates a more equitable digital advertising model.
When trading the INR/BAT pair on an Indian exchange, you'll typically encounter a maker/taker trading fee on the platform. Additionally, be aware of potential deposit fees for INR. A key consideration in India is the Tax Deducted at Source (TDS) on crypto transactions, which is applied by the exchange. When withdrawing BAT, you must also account for the Ethereum network's gas fee for the blockchain transaction.
The direct INR/BAT trading pair provides a streamlined fiat on-ramp for Indian users to participate in the Brave browser's digital economy. It allows users to easily convert their earnings from Brave Rewards into INR or, conversely, purchase BAT to support their favorite online publishers and content creators directly. This fosters greater adoption of BAT's utility token model within the large Indian user base.