Purchase Basic Attention Token (BAT) with Czech Koruna (CZK) easily at Switchere and benefit from fast, secure transactions.
Basic Attention Token (BAT) is a digital advertising token built on the Ethereum blockchain, designed to revolutionize the digital advertising landscape through its integration with the privacy-focused Brave browser. The project aims to solve inefficiencies and privacy concerns prevalent in traditional online advertising by fairly rewarding users for their attention, while offering advertisers better returns and publishers a more equitable revenue share. BAT creates a transparent and decentralized advertising exchange, leveraging blockchain technology to connect advertisers, publishers, and users directly. This system improves ad targeting efficacy through on-device machine learning without compromising user data, a key differentiator from conventional ad platforms.
The core technology involves the Brave browser, which blocks invasive ads and trackers by default. Users who opt-in to view privacy-respecting Brave Ads are compensated with BAT tokens. These tokens can then be used to tip content creators and publishers, access premium content, or be exchanged for other digital assets. For advertisers, BAT serves as the payment currency for ad campaigns, ensuring their budget is spent on verified user attention. As an ERC-20 utility token, BAT’s tokenomics are central to its ecosystem, facilitating a novel attention-based economy. It represents a significant effort to establish a more ethical and efficient model for digital advertising within the burgeoning Web3 infrastructure, making the advertising experience less intrusive and more rewarding for all participants.
The most common method is to use a cryptocurrency exchange that acts as a fiat on-ramp supporting CZK deposits. Users typically complete a KYC/AML verification, deposit CZK via a SEPA transfer or bank card, and then execute a trade for BAT. Since a direct CZK/BAT pair might have low liquidity, a common strategy is to first buy a major cryptocurrency like Bitcoin (BTC) or Ethereum (ETH) with your CZK and then trade it for BAT on the exchange.
For secure storage, it is highly recommended to move your BAT off the cryptocurrency exchange and into a personal digital wallet where you control the private keys. Since BAT is an ERC-20 token, any Ethereum-compatible wallet, such as MetaMask, Trust Wallet, or a hardware wallet like Ledger or Trezor, will work. Hardware wallets (cold storage) offer the highest level of security for long-term holding of your digital assets.
Yes, the primary method for earning BAT is through the Brave Rewards program. By using the Brave browser and opting in to view privacy-respecting advertisements, users are rewarded with a portion of the ad revenue in the form of BAT tokens. This provides a direct way to accumulate BAT based on your attention and browsing habits, complementing a digital asset purchase with CZK.
Basic Attention Token (BAT) is an ERC-20 utility token built on the Ethereum blockchain. It powers a decentralized digital advertising platform integrated into the privacy-focused Brave browser. The core function of the BAT ecosystem is to reward users for their attention when viewing privacy-preserving ads, and to allow users to directly tip content creators, creating a more equitable digital advertising model.
There are typically three types of fees. First, a deposit fee for funding your exchange account with CZK, which varies based on the method (SEPA transfers are often cheaper than card payments). Second, a trading fee charged by the exchange, usually a small percentage of the trade value. Third, if you withdraw your BAT to a personal wallet, you will pay a blockchain transaction fee (gas fee) on the Ethereum network, which fluctuates based on network congestion.
For a Czech investor, using CZK to acquire BAT is a direct fiat on-ramp into a unique blockchain project aiming to disrupt the digital advertising industry. It represents an investment in the Brave browser's user growth and the adoption of its decentralized ad exchange. Unlike general-purpose cryptocurrencies, BAT offers targeted exposure to the intersection of blockchain technology, user privacy, and online media consumption, all accessible via a local currency like the Czech Koruna.