Purchase Basic Attention Token (BAT) with Malaysian Ringgit (MYR) easily at Switchere and benefit from fast, secure transactions.
Basic Attention Token (BAT) is a digital advertising token built on the Ethereum blockchain, designed to revolutionize the digital advertising landscape through its integration with the privacy-focused Brave browser. The project aims to solve inefficiencies and privacy concerns prevalent in traditional online advertising by fairly rewarding users for their attention, while offering advertisers better returns and publishers a more equitable revenue share. BAT creates a transparent and decentralized advertising exchange, leveraging blockchain technology to connect advertisers, publishers, and users directly. This system improves ad targeting efficacy through on-device machine learning without compromising user data, a key differentiator from conventional ad platforms.
The core technology involves the Brave browser, which blocks invasive ads and trackers by default. Users who opt-in to view privacy-respecting Brave Ads are compensated with BAT tokens. These tokens can then be used to tip content creators and publishers, access premium content, or be exchanged for other digital assets. For advertisers, BAT serves as the payment currency for ad campaigns, ensuring their budget is spent on verified user attention. As an ERC-20 utility token, BAT’s tokenomics are central to its ecosystem, facilitating a novel attention-based economy. It represents a significant effort to establish a more ethical and efficient model for digital advertising within the burgeoning Web3 infrastructure, making the advertising experience less intrusive and more rewarding for all participants.
To purchase BAT with MYR, you typically use a regulated cryptocurrency exchange that serves Malaysia. The process involves creating an account, completing KYC/AML verification, and then using a fiat on-ramp. Common payment methods include FPX online bank transfers, which offer a direct and secure way to deposit MYR into your exchange account before executing a trade for this digital asset.
Direct MYR/BAT trading pairs have lower liquidity and are less common than major pairs. Frequently, Malaysian investors first use their MYR to buy a highly liquid asset like Bitcoin (BTC) or a stablecoin (like USDT). Afterwards, they use the exchange's order book to trade the BTC or USDT for BAT. This two-step process often provides better pricing and higher trading volume.
For secure storage, it's recommended to move your BAT from the exchange to a self-custody digital wallet where you control the private keys. Since BAT is an ERC-20 token, it is compatible with any Ethereum wallet. Options range from software wallets like MetaMask to hardware wallets (like Ledger or Trezor) for the highest level of security against online threats. Never share your private keys or seed phrase.
BAT is an ERC-20 utility token built on the Ethereum blockchain. Its primary function is to power the Brave browser's decentralized digital advertising platform. Users can earn BAT by opting to view privacy-preserving ads, and they can then use this earned BAT to tip content creators or for other services, creating a new 'attention economy' that fairly rewards users, publishers, and advertisers.
When purchasing BAT with MYR, anticipate several potential fees. These include a deposit fee for your MYR fiat on-ramp (e.g., via FPX), a trading fee on the exchange (often a maker/taker model), and a withdrawal fee to move your BAT to a personal digital wallet. Since BAT is an ERC-20 token, the withdrawal will also incur an Ethereum network gas fee, which fluctuates based on network congestion.
KYC (Know Your Customer) and AML (Anti-Money Laundering) compliance is mandatory for regulated financial entities, including cryptocurrency exchanges in Malaysia. These procedures are required to prevent illicit activities like fraud and money laundering. By verifying user identities, exchanges secure their fiat on-ramp/off-ramp services and comply with national financial regulations, ensuring a safer trading environment for all users.