Purchase Basic Attention Token (BAT) with Mexican Peso (MXN) easily at Switchere and benefit from fast, secure transactions.
Basic Attention Token (BAT) is a digital advertising token built on the Ethereum blockchain, designed to revolutionize the digital advertising landscape through its integration with the privacy-focused Brave browser. The project aims to solve inefficiencies and privacy concerns prevalent in traditional online advertising by fairly rewarding users for their attention, while offering advertisers better returns and publishers a more equitable revenue share. BAT creates a transparent and decentralized advertising exchange, leveraging blockchain technology to connect advertisers, publishers, and users directly. This system improves ad targeting efficacy through on-device machine learning without compromising user data, a key differentiator from conventional ad platforms.
The core technology involves the Brave browser, which blocks invasive ads and trackers by default. Users who opt-in to view privacy-respecting Brave Ads are compensated with BAT tokens. These tokens can then be used to tip content creators and publishers, access premium content, or be exchanged for other digital assets. For advertisers, BAT serves as the payment currency for ad campaigns, ensuring their budget is spent on verified user attention. As an ERC-20 utility token, BAT’s tokenomics are central to its ecosystem, facilitating a novel attention-based economy. It represents a significant effort to establish a more ethical and efficient model for digital advertising within the burgeoning Web3 infrastructure, making the advertising experience less intrusive and more rewarding for all participants.
The most common method is using a cryptocurrency exchange that serves as a fiat on-ramp for MXN. Users typically register on a platform that supports MXN deposits, often via SPEI transfer or debit card, complete the required KYC/AML verification, and then execute a trade on the MXN/BAT order book to acquire the digital asset.
For active use within the Brave ecosystem, the integrated Uphold wallet is standard. For secure, long-term storage of your digital asset, it's best practice to transfer your BAT from the exchange to a non-custodial wallet where you control the private keys. Since BAT is an ERC-20 token, any Ethereum-compatible wallet like MetaMask, Trust Wallet, or a hardware wallet is suitable.
This pair provides a direct fiat gateway for Mexican content creators and publishers. They can become verified publishers on the Brave browser, receive BAT tips from a global audience, and then use a local cryptocurrency exchange to directly convert their BAT earnings into their native currency, the Mexican Peso (MXN), simplifying their revenue stream from the attention economy.
BAT is an ERC-20 token integral to the Brave browser's digital advertising ecosystem. Its primary utility is to reward user attention. Users earn BAT through Brave Rewards for viewing privacy-respecting ads, and they can use it to tip verified content creators and publishers, contributing to a new attention economy.
Several fees can apply. First, the exchange will charge a trading fee for converting MXN to BAT. Second, there may be a deposit fee for your MXN, depending on the method (e.g., SPEI vs. card). Finally, when you withdraw BAT to an external wallet, you will pay a network fee, known as a 'gas fee', since BAT operates on the Ethereum blockchain. This gas fee is paid to network validators and varies with network congestion.
Always use a reputable cryptocurrency exchange that has strong security measures and complies with KYC/AML regulations. Enable Two-Factor Authentication (2FA) on your account for an extra layer of security. Be vigilant against phishing scams targeting your login or wallet details. For holding BAT, transfer it off the exchange to a secure digital wallet where you control the private keys to minimize custodial risk.