Purchase Basic Attention Token (BAT) with Korean Won (KRW) easily at Switchere and benefit from fast, secure transactions.
Basic Attention Token (BAT) is a digital advertising token built on the Ethereum blockchain, designed to revolutionize the digital advertising landscape through its integration with the privacy-focused Brave browser. The project aims to solve inefficiencies and privacy concerns prevalent in traditional online advertising by fairly rewarding users for their attention, while offering advertisers better returns and publishers a more equitable revenue share. BAT creates a transparent and decentralized advertising exchange, leveraging blockchain technology to connect advertisers, publishers, and users directly. This system improves ad targeting efficacy through on-device machine learning without compromising user data, a key differentiator from conventional ad platforms.
The core technology involves the Brave browser, which blocks invasive ads and trackers by default. Users who opt-in to view privacy-respecting Brave Ads are compensated with BAT tokens. These tokens can then be used to tip content creators and publishers, access premium content, or be exchanged for other digital assets. For advertisers, BAT serves as the payment currency for ad campaigns, ensuring their budget is spent on verified user attention. As an ERC-20 utility token, BAT’s tokenomics are central to its ecosystem, facilitating a novel attention-based economy. It represents a significant effort to establish a more ethical and efficient model for digital advertising within the burgeoning Web3 infrastructure, making the advertising experience less intrusive and more rewarding for all participants.
To buy BAT with KRW, the most direct method is using a regulated South Korean cryptocurrency exchange that lists the KRW/BAT trading pair. This process typically involves completing KYC/AML verification, depositing Won via a local bank transfer, and then placing a buy order for the digital asset on the exchange's platform. This provides a direct fiat on-ramp into the Brave browser ecosystem.
When trading KRW for BAT, prioritizing security is crucial. Always use a reputable, regulated Korean exchange. Enable two-factor authentication (2FA) on your account. For long-term holding, it's recommended to withdraw your BAT from the exchange to a secure personal wallet, such as the native Brave Wallet or another compatible Ethereum wallet, to have full control over your digital asset.
Although you purchase BAT using KRW on a centralized exchange, the token itself operates on the Ethereum blockchain. This means when you decide to withdraw your BAT to an external wallet like the Brave Wallet, the transfer is a blockchain transaction. You will be subject to Ethereum network gas fees, paid in ETH, which are necessary to process and secure the transfer of your ERC-20 token.
BAT acquired with KRW functions as a digital advertising token within the Brave browser ecosystem. Its primary utility is to reward users for their attention to privacy-preserving ads. This BAT can then be used to tip content creators, access premium content, or be held as a digital asset. It's an ERC-20 token that powers a new model of internet economics.
A direct KRW to BAT fiat on-ramp offers significant advantages, including lower transaction costs by avoiding double currency conversions (e.g., KRW to USD to BAT). It also provides greater convenience by using familiar local bank transfer methods. High liquidity and trading volume on Korean exchanges for this pair ensure efficient order execution for traders.
Yes, absolutely. Once you purchase BAT on an exchange with your South Korean Won, you can withdraw it to your integrated Brave Wallet. From there, you can directly use the Brave Rewards feature to tip your favorite websites and content creators, participating directly in the digital advertising economy that BAT was designed to facilitate.