Purchase Basic Attention Token (BAT) with Indonesian Rupiah (IDR) easily at Switchere and benefit from fast, secure transactions.
Basic Attention Token (BAT) is a digital advertising token built on the Ethereum blockchain, designed to revolutionize the digital advertising landscape through its integration with the privacy-focused Brave browser. The project aims to solve inefficiencies and privacy concerns prevalent in traditional online advertising by fairly rewarding users for their attention, while offering advertisers better returns and publishers a more equitable revenue share. BAT creates a transparent and decentralized advertising exchange, leveraging blockchain technology to connect advertisers, publishers, and users directly. This system improves ad targeting efficacy through on-device machine learning without compromising user data, a key differentiator from conventional ad platforms.
The core technology involves the Brave browser, which blocks invasive ads and trackers by default. Users who opt-in to view privacy-respecting Brave Ads are compensated with BAT tokens. These tokens can then be used to tip content creators and publishers, access premium content, or be exchanged for other digital assets. For advertisers, BAT serves as the payment currency for ad campaigns, ensuring their budget is spent on verified user attention. As an ERC-20 utility token, BAT’s tokenomics are central to its ecosystem, facilitating a novel attention-based economy. It represents a significant effort to establish a more ethical and efficient model for digital advertising within the burgeoning Web3 infrastructure, making the advertising experience less intrusive and more rewarding for all participants.
To buy BAT with IDR, you typically use a local Indonesian cryptocurrency exchange that lists the IDR/BAT trading pair. The process involves creating an account, completing KYC/AML verification, and then depositing Indonesian Rupiah via methods like a local bank transfer (e.g., BI-FAST) or e-wallets like OVO or GoPay. Once your fiat on-ramp is complete, you can place an order for this digital asset on the exchange's order book.
As an ERC-20 token, BAT is compatible with any Ethereum-based (EVM-compatible) digital wallet. For secure storage after purchase, consider moving your BAT from the exchange to a self-custody wallet. Popular choices include browser extension wallets like MetaMask, mobile wallets like Trust Wallet, or for maximum security, a hardware wallet from providers like Ledger or Trezor. Always ensure you are in control of your private keys.
BAT fundamentally realigns the incentives in digital advertising. Unlike traditional models that rely on invasive tracking, the Brave browser blocks trackers and intrusive ads by default. By opting into Brave Rewards, users are compensated with this digital asset for their attention, advertisers get better ROI, and content creators receive revenue directly. This creates a transparent, privacy-focused, and efficient marketplace built on the Ethereum blockchain.
BAT's primary function is to power a new digital advertising model within the Brave browser. It operates on an 'attention economy' principle. Users can opt-in to view privacy-respecting ads and earn BAT through Brave Rewards. This earned BAT can then be used to tip content creators directly or for monthly contributions, fostering a more direct financial connection between users and publishers while protecting user privacy.
Yes, there are several fees. First, there might be a deposit fee for your Indonesian Rupiah, although many exchanges offer free deposits via BI-FAST. Second, you'll encounter a trading fee, which is usually a small percentage based on a maker-taker model. Finally, if you withdraw your BAT to an external digital wallet, you will pay a withdrawal fee, which is dynamic and covers the Ethereum blockchain transaction cost (gas fee).
After purchasing BAT with IDR on an exchange, the secure process involves withdrawing it to your personal digital wallet. You'll initiate a withdrawal on the exchange, provide your wallet's public Ethereum address (starting with '0x'), and confirm the transaction. The exchange will then broadcast the blockchain transaction. You can monitor its progress on an Ethereum block explorer like Etherscan. The transaction is complete once it achieves sufficient confirmations on the network.