Purchase Basic Attention Token (BAT) with Polish Zloty (PLN) easily at Switchere and benefit from fast, secure transactions.
Basic Attention Token (BAT) is a digital advertising token built on the Ethereum blockchain, designed to revolutionize the digital advertising landscape through its integration with the privacy-focused Brave browser. The project aims to solve inefficiencies and privacy concerns prevalent in traditional online advertising by fairly rewarding users for their attention, while offering advertisers better returns and publishers a more equitable revenue share. BAT creates a transparent and decentralized advertising exchange, leveraging blockchain technology to connect advertisers, publishers, and users directly. This system improves ad targeting efficacy through on-device machine learning without compromising user data, a key differentiator from conventional ad platforms.
The core technology involves the Brave browser, which blocks invasive ads and trackers by default. Users who opt-in to view privacy-respecting Brave Ads are compensated with BAT tokens. These tokens can then be used to tip content creators and publishers, access premium content, or be exchanged for other digital assets. For advertisers, BAT serves as the payment currency for ad campaigns, ensuring their budget is spent on verified user attention. As an ERC-20 utility token, BAT’s tokenomics are central to its ecosystem, facilitating a novel attention-based economy. It represents a significant effort to establish a more ethical and efficient model for digital advertising within the burgeoning Web3 infrastructure, making the advertising experience less intrusive and more rewarding for all participants.
To purchase BAT with PLN, you typically need to use a cryptocurrency exchange that serves as a fiat on-ramp for Polish users. The process often involves depositing PLN via local payment methods like a Polish bank transfer, BLIK, or Przelewy24. Once the fiat is in your account, you can use the PLN/BAT trading pair if available, or first buy a major cryptocurrency like BTC or USDT and then trade it for this specific digital asset.
Direct PLN/BAT trading pairs can have lower order book liquidity compared to major pairs like BTC/BAT or EUR/BAT. This means that on some cryptocurrency exchanges, it might be more efficient to first execute a fiat on-ramp transaction from PLN to a high-liquidity asset like USDT or BTC, and then perform a second trade to acquire BAT. Always check the trading volume for the specific pair before placing a large order.
A user might specifically seek out BAT to actively participate in the Brave Rewards ecosystem. This includes tipping their favorite online publishers and content creators directly, which fosters a new model for digital advertising. By holding BAT, they are not just investing in a digital asset, but also gaining utility within a specific, widely-used application (the Brave browser), which differentiates it from many other cryptocurrencies.
BAT is an ERC-20 token on the Ethereum blockchain that powers a new digital advertising platform. Its core function is to be exchanged between users, publishers, and advertisers within the Brave browser ecosystem. Users earn BAT for viewing privacy-respecting ads, and they can then use it for tipping content creators, making anonymous contributions, or redeeming it for other assets. This model aims to reward user attention directly.
After acquiring BAT, secure storage is paramount. While leaving it on a reputable exchange with strong security (like 2FA) is an option for traders, long-term holders should transfer their ERC-20 tokens to a personal digital wallet where they control the private keys. This can be a software wallet like MetaMask, which integrates with the Brave browser, or a hardware wallet for maximum security. Always perform KYC/AML checks only on trusted platforms.
Yes, any regulated cryptocurrency exchange that facilitates PLN to crypto transactions must adhere to Polish and EU anti-money laundering regulations. This means users will need to complete a Know Your Customer (KYC) process, which typically involves providing a government-issued ID, proof of address, and sometimes a selfie for verification. This KYC/AML compliance is a standard security procedure for any legitimate fiat on-ramp service.