Purchase Basic Attention Token (BAT) with New Zealand Dollar (NZD) easily at Switchere and benefit from fast, secure transactions.
Basic Attention Token (BAT) is a digital advertising token built on the Ethereum blockchain, designed to revolutionize the digital advertising landscape through its integration with the privacy-focused Brave browser. The project aims to solve inefficiencies and privacy concerns prevalent in traditional online advertising by fairly rewarding users for their attention, while offering advertisers better returns and publishers a more equitable revenue share. BAT creates a transparent and decentralized advertising exchange, leveraging blockchain technology to connect advertisers, publishers, and users directly. This system improves ad targeting efficacy through on-device machine learning without compromising user data, a key differentiator from conventional ad platforms.
The core technology involves the Brave browser, which blocks invasive ads and trackers by default. Users who opt-in to view privacy-respecting Brave Ads are compensated with BAT tokens. These tokens can then be used to tip content creators and publishers, access premium content, or be exchanged for other digital assets. For advertisers, BAT serves as the payment currency for ad campaigns, ensuring their budget is spent on verified user attention. As an ERC-20 utility token, BAT’s tokenomics are central to its ecosystem, facilitating a novel attention-based economy. It represents a significant effort to establish a more ethical and efficient model for digital advertising within the burgeoning Web3 infrastructure, making the advertising experience less intrusive and more rewarding for all participants.
The most common method is using a centralized cryptocurrency exchange that supports NZD deposits. Users typically complete a KYC/AML verification, deposit NZD via a bank transfer or POLi payment, and then place a trade on the NZD/BAT order book. These platforms act as a crucial fiat on-ramp for acquiring this ERC-20 token.
Since Basic Attention Token (BAT) is an ERC-20 token on the Ethereum blockchain, it can be securely stored in any Ethereum-compatible wallet. This includes hardware wallets for maximum security, software wallets like MetaMask, or the integrated wallet within the Brave browser itself, which often connects to an Uphold account. Using a non-custodial wallet gives you full control over your digital assets.
When trading NZD for BAT, you will typically encounter several fees: a deposit fee for your NZD (which can vary by method like bank transfer or card), a trading fee (usually a small percentage of the trade value, often structured as maker/taker fees), and a withdrawal fee if you move your BAT to an external digital wallet. The withdrawal fee for BAT, an ERC-20 token, will also include the Ethereum network's gas fee.
BAT serves as the utility token for a decentralized, privacy-focused digital advertising platform powered by the Brave browser. Users can earn BAT through Brave Rewards by opting to view privacy-respecting ads. They can then use this BAT to tip verified publishers and creators, creating a new economy based on user attention.
Yes, any financial service provider in New Zealand, including cryptocurrency exchanges offering NZD on-ramps, must comply with Anti-Money Laundering (AML) and Countering Financing of Terrorism (CFT) laws. This means you will be required to complete Know Your Customer (KYC) verification. It is recommended to use exchanges registered with the Financial Markets Authority (FMA) for better compliance and security.
Unlike traditional models where platforms take a significant cut, BAT tips go directly from the user to verified creators and publishers with minimal processing fees. This peer-to-peer system, facilitated by the Brave Rewards program and the underlying Ethereum blockchain, fosters a direct relationship and ensures creators receive a larger share of the value generated by their audience's attention.