Purchase Basic Attention Token (BAT) with Bulgarian Lev (BGN) easily at Switchere and benefit from fast, secure transactions.
Basic Attention Token (BAT) is a digital advertising token built on the Ethereum blockchain, designed to revolutionize the digital advertising landscape through its integration with the privacy-focused Brave browser. The project aims to solve inefficiencies and privacy concerns prevalent in traditional online advertising by fairly rewarding users for their attention, while offering advertisers better returns and publishers a more equitable revenue share. BAT creates a transparent and decentralized advertising exchange, leveraging blockchain technology to connect advertisers, publishers, and users directly. This system improves ad targeting efficacy through on-device machine learning without compromising user data, a key differentiator from conventional ad platforms.
The core technology involves the Brave browser, which blocks invasive ads and trackers by default. Users who opt-in to view privacy-respecting Brave Ads are compensated with BAT tokens. These tokens can then be used to tip content creators and publishers, access premium content, or be exchanged for other digital assets. For advertisers, BAT serves as the payment currency for ad campaigns, ensuring their budget is spent on verified user attention. As an ERC-20 utility token, BAT’s tokenomics are central to its ecosystem, facilitating a novel attention-based economy. It represents a significant effort to establish a more ethical and efficient model for digital advertising within the burgeoning Web3 infrastructure, making the advertising experience less intrusive and more rewarding for all participants.
To purchase BAT with BGN, you typically need a cryptocurrency exchange that supports BGN deposits, often via SEPA bank transfers. Since direct BGN/BAT trading pairs are uncommon, a common method is to first buy a major cryptocurrency like Bitcoin (BTC) or Ethereum (ETH) with your BGN, and then trade it for BAT on the exchange's order book. Always ensure the platform has completed KYC/AML compliance for secure trading.
The conversion process involves several potential fees: a deposit fee for your BGN (SEPA transfers from Bulgarian banks are often low-cost), a trading fee on the exchange (a percentage of the trade value), and a withdrawal fee to move your BAT to a private digital wallet. Since BAT is an ERC-20 token, this withdrawal fee includes the Ethereum network's gas fee, which can fluctuate.
Yes, as Bulgaria is an EU member, cryptocurrency exchanges serving Bulgarian clients must comply with EU-wide Anti-Money Laundering (AML) directives. This means you will almost certainly need to complete a Know Your Customer (KYC) verification process, providing personal identification to use a fiat on-ramp service with BGN. Always use a regulated exchange to ensure compliance and security.
BAT is an ERC-20 token that powers a blockchain-based digital advertising platform. Its primary function within the Brave browser is to reward users for viewing privacy-respecting ads. Users can then use their earned BAT to tip verified content creators and publishers, or withdraw it. This model aims to fairly compensate users for their Attention Value while providing advertisers with better returns.
For maximum security, you should transfer your BAT from the exchange to a digital wallet where you control the private keys. Options include hardware wallets (like Ledger or Trezor) for the highest security, or software wallets such as MetaMask. The Brave browser also has its own integrated Brave Wallet, which is a convenient, self-custody option for managing your BAT and other ERC-20 assets.
Brave Rewards is the system in the Brave browser that distributes BAT to users for opting into ads. To withdraw or manage these BAT rewards, users historically needed to link and verify a custodial wallet from Uphold (or other partners). Uphold acts as a bridge, allowing users to hold their earned BAT, convert it to other digital assets or fiat currencies like BGN, and send it off-platform. This integration is key for the digital advertising platform's functionality.